Activation & Branding

L'Oréal Paris

Glycolic 8m Product Bottle Installation

An iconic 8-meter product bottle installation that became the visual centrepiece for a major outdoor activation — engineered for impact and built for the camera.

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Client

L'Oréal Paris

Category

Activation & Branding

Date

June 2025

Location

THISO Mall Sala, HCMC

Scale

8-meter structure

Duration

3 weeks fabrication

Audience

Thousands of visitors

The Challenge

Building an impossible bottle

The brief demanded an 8-meter replica of the Glycolic Bright serum bottle — structurally sound, visually flawless, and ready for thousands of photo opportunities. Engineering at this scale requires precision fabrication, structural calculations, and logistics planning.

01

Engineer an 8m structure that is safe and visually perfect

02

Transport, assemble, and install in a live retail environment

03

Ensure photo-readiness from every angle for social content

Impact at a Glance

Numbers that speak

0m

Installation height

0 weeks

Build duration

Our Approach

From concept to spectacle

01

Concept & 3D Modeling

High-fidelity 3D renders and engineering drawings to guide the fabrication.

02

Fabrication & Build

Precision manufacturing with structural engineering and paint finishing.

03

Onsite Installation

Logistics, crane operations, and onsite assembly at the mall atrium.

Key Deliverables

The experience, deconstructed

8-Meter Product Bottle
Hero Asset

8-Meter Product Bottle

The centrepiece installation — engineered from 3D to reality.

FabricationVisual Landmark
Gallery

Visual moments

Glycolic 8m Product Bottle Installation 1
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Glycolic 8m Product Bottle Installation 2
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Glycolic 8m Product Bottle Installation 3
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Glycolic 8m Product Bottle Installation 4
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Results & Impact

Business outcomes

0m

Installation height

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Social content moments

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