L'Oréal Paris
L'Oréal Paris MELASYL™ LAB
An immersive 8-meter serum installation and celebrity-powered activation that brought skincare science to life, capturing Gen Z in Ho Chi Minh City.
L'Oréal Paris
Activation & Branding
14–19 June 2025
THISO Mall Sala, HCMC
8-meter installation
6 days
5,000+ visitors
Turning science into an unforgettable experience
L'Oréal Paris needed to launch their breakthrough MELASYL™ brightening technology in a way that would resonate with Vietnamese Gen Z consumers. The challenge: translate complex skincare science into a shareable, Instagrammable pop-up experience that would drive product discovery, trials, and social buzz across Ho Chi Minh City.
Make complex skincare science accessible and exciting for Gen Z
Create a landmark installation that owns the visual narrative
Drive foot traffic, product trials, and social sharing at scale
Deliver a premium brand moment in a competitive retail environment
Numbers that speak
Day Activation
Meter Installation
Visitors
Impressions
From concept to spectacle
Concept & Design
A premium "science lab" journey anchored by an iconic 8-meter serum bottle — designed to stop traffic and own the visual narrative.
Build & Production
Special-build fabrication at THISO Mall Sala — from 3D modeling to onsite assembly with precision engineering and campaign-ready visuals.
Activation & Show
Expert skin consultations, celebrity Meet & Greet with Quang Hùng MasterD, exclusive branded gifting, and immersive guest flow.
The experience, deconstructed
8-Meter Serum Bottle Installation
Iconic outdoor installation designed to stop traffic and anchor the entire activation.
Pop-up Lab Design
Premium science lab interior with curated guest journey and interactive stations.
Celebrity Activation
Meet & Greet with Quang Hùng MasterD driving social buzz and foot traffic.
Visual moments
Business outcomes
Visitors in 6 days
Social impressions
Skin consultations
Client satisfaction
Want your event to become the next case study?
From concept to execution, GazeFi creates productions designed to be experienced, remembered, and shared.